Heart defects do not receive as much attention as other diseases, even though six children with heart defects are born every day. This may be because heart defects aren’t visible and therefore often go by unnoticed.

Polarn O. Pyret has something iconic that people decipher in a millisecond - their iconic striped-pattern. By simply altering the rhythm of the well known pattern, we draw attention to what otherwise just passes by.

This is why we created a collection where the Swedish Heartchild Foundation and Po.P comes together called the Irregular Stripe Collection. The pattern in the ’Irregular Stripe' collection follows the EKG of three children born with heart defects. The proceeds from the collection directly supports the crucial work of the Heartchild Foundation. A small change with a big message - let all children be children.