NotCo

NotCompletely Over

Brief:
Help NotCo launch NotHangover, a new probiotic shot which helps mitigate the effects of alcohol the day after (aka hangover).

What happens to the world when hangovers cease to exist?

When NotHangover hits the market, a lot of companies, whose sole purpose is to remedy hangovers, will go out of business. But fear not! NotCo is here to help. 

By presenting new business ideas to the affected companies, we help everyone stay in business while still ridding the world of hangovers once and for all.

Art Direction: Stella Jeansson, Clara Pagh och Sandra Alwan
Copywriting: Rebecka Rydgren och Ellen Almqvist