
NotCo
5th of July Marathon
Awarded in Young Ones One Show 2024
Experiential and Immersive – Bronze Pencil
Integrated – Bronze Pencil
NotHangover is a brand new product on the market and has yet to prove its effectiveness. So, what would be the ultimate proof of NotHangover? - If you could run a marathon the day after a night of drinking. For the 2023 New York Marathon, over 128,000 runners entered the drawing to get a race bib, but only about five percent were lucky. This means there are 120,000 runners out there, eager to run a marathon around NYC. So we decided to give them a shot. The race is a replica of the original marathon, but with one big twist - it's on the 5th of July. The selected runners will receive a NotHangover shot and an invitation to sign up.
Art Direction: Stella Jeansson, Saga Erickson
Copywriting: Oscar Larsson, Ronja Svahn